If you’re still not convinced that social media can change the game, you’re not alone. Studies have shown that two-thirds of consumers spend at least 12 hours each week online, mostly on social media sites. Those consumers are continuously self-educating themselves about brands, providing feedback and peer reviews in real-time. They no longer rely on friends for recommendations; instead, they have access to peer reviews, influencer testimonials, live streams and discussion groups. There are now more sources of information available to buyers than ever before.
The social media phenomenon has impacted businesses worldwide. From small to large, companies can now connect with nearly everyone, anywhere, at any time. Almost two billion people use social media, making it the world’s largest marketing opportunity. And companies of all sizes are jumping on board. What are the advantages of social media marketing? Let’s examine these benefits to get a better understanding of this powerful new platform.
Social media advertising has become big business, with four out of five Facebook posts being sponsored ads. The same applies to Instagram. It’s important to target the right audience, but not so much that they annoy users. Ads must also be targeted and include graphics that grab attention. A social media advertising campaign should be effective without causing the user to feel overwhelmed. Then, it will pay off in the long run.